Wednesday, May 30, 2012

FTDNA Offers Autosomal Sale to Current Customers

In a post to this blog on May 8th, I asked the question:
"Will we hear a new marketing program from FTDNA?" 

This was a query that crossed my mind as I considered the impact of entering the autosomal DNA testing market.

Yesterday Family Tree DNA (FTDNA) announced a sale to current customers:

Dear Family Tree DNA Customer,

We have you to thank for the tremendous success of the Family Finder product that launched in early 2010. Since that day some 10's of thousands of individuals have tested seeking answers to their genealogical questions. Children have found parents and half-siblings have randomly ‘found’ each other within the database. Family Tree DNA is proud to have played a part in those wonderful reunions.
In an effort to thank each of you for your participation (which makes these matches possible), we are offering a one-time use coupon for you to share with any individual that you believe would like to order the Family Finder at $179. Simply copy and share the coupon code below. 

We appreciate your past participation and invite you to share it with a friend or family member.
Special Note: Coupon code has a firm expiration date of June 10th 2012 and is good for one use only. Offer only valid for credit card payments. Enter the coupon code during the checkout process to purchase at the promotional price.
Best regards,

Bennett Greenspan 
If you are thinking of trying the Family Finder test, the price is now attractive. The normal price has been $289. If you have already taken this test, you may want to use your coupon code [deleted from my post] to another family member to help triangulate your results and narrow down what part of your family tree your matches are coming from.

If you are unsure about the usefulness of autosomal testing for your research, type "autosomal" in the search box in the upper left part of this blog page to be referred back to earlier posts on the subject.

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