Several indicators suggest the genetic genealogy marketplace is in a state of flux. So what else is new?
What impact will the departure of Thomas and Astrid Krahn from FTDNA have on the company’s commitment to further explore the Y-chromosome? This is a particularly interesting question at a time when FullGenomes is on the verge of having actual customer results from its pricey first round of tests of the full Y-chromosome.
After the dust clears from the separation of Anne Wojcicki from Sergey Brin, it appears likely that 23andMe will not be seriously affected. Even though it is Anne’s company, it has been Sergey’s billions and Parkinson’s gene that have been the driving forces behind this company’s growth.
DNA testing has not been incorporated into any of the first seven segments of Who Do You Think You Are? Ancestry is a principal sponsor and the company's databases are prominently featured in most episodes. If it is Ancestry’s business plan to grow the DNA side of its business, this is a strange way to go about it.
Not to be left on the sidelines, Geno 2.0 apparently is fine tuning its marketing focus. Emphasis on the sale of its public participation kits will be concentrated in the English speaking world which in general is already to most tested part of the world.
Regional commercial ventures are springing up in various parts of the UK.
All of this makes it clear that our agenda is being set by commercial entities. That’s not bad. We would be nowhere without the framework they have created. Most of us do not want it to be set by various world governments which may be the primary alternative to the free enterprise system.
Where do you want our community to go in the next decade? Probably the next six months is a more reasonable time frame for a business plan in this marketplace. Or is it? How can we as consumers, both individually and collectively, best communicate our ideas – dare I say dreams – as to where we want genetic genealogy to move next? Does ISOGG have an opportunity for a more proactive role? Are there other venues for this discussion?