FTDNA's Holiday Sale Adds Mystery Rewards

This morning the 2014 Holiday Sale is being unveiled on the FTDNA site. Everyone likes a sale; and this is a very comprehensive one -- with a twist thrown in to add to the excitement. Below is what the company has to say:

​ We’re launching the long-awaited Holiday Sale and we wanted you to be the first to know! It will extend through Dec. 31, 2014 (11:59 PM Central). The reduced prices will either be visible at 10:00 AM Central or very shortly afterwards.

 For this holiday season we’ve got an exciting new twist to the sale - Mystery Reward discounts! The Mystery Reward will be a randomized discount (up to $100 off) that can be applied on top of the already reduced Holiday Sale prices.  
The Mystery Reward icon will appear on testers’ myFTDNA dashboard each week and the code will expire the night before the next Mystery Reward appears. When you click the icon, you'll to go to the reward page to open the Mystery Reward for savings up to $100. We’ll also send an email notification to the kit’s primary email address when a new code is available for use or sharing.   Best of all, there will be a new Mystery Reward every week. Customers can use the discount or can share it with a friend.     In addition, all customers who have purchased the Big Y test will receive a coupon for $50 off a Big Y test.


That's ON TOP of the sale price. Yes, you read that right. A coupon that can be used on top of a sale price. The coupon can also be "regifted," meaning shared with a friend or fellow project member. 
   Here are the prices:
  

Dr. D wonders if 23andMe and Ancestry will follow with offers of their own? They are really only in competition on FTDNA's Family Finder test. Neither 23andMe or Ancestry offer yDNA or mtDNA testing. Rumor has it that Ancestry may offer something on Black Friday.